The Digital Insider

ScanDigital has recently been working with many home organizers in the effort to help simplify the lives of their clients. Most of us have a system of storing our photos, slides and negatives that is somewhat similar; partially labeled and piled up in a closet somewhere. You may be the only one who is even able to decipher what is where. Now, with the help of ScanDigital you can store those images away neatly and have full access to your images on disc and online anywhere in the world (even organized into folders no less!).

When sending their collection of images and movies into ScanDigital, customers can label there rolls of film, carousels of slides and photo albums so that those same names and groupings appear when viewing them on your computer. ScanDigital’s scanning service means no more searching for twenty minutes to find those photographs from that great vacation 10 years ago. After sending them to ScanDigital they will be right at your fingertips, in high quality and digitally enhanced.

Along with the digitally organized images ScanDigital offers a digital photo frame that we will preload for the customer with their newly scanned images. These photo frames look great and are good space savers as you can rotate through many images on the same frame. The photo frames also make perfect gifts for loved ones.

I recently took a large bin of images out of my parent’s house and had them processed at our El Segundo facility. Because of our great turnaround time I was able to put the bin back before my mom even noticed it was missing. When I gave her the DVD loaded with all the images in labeled folders she was thrilled. It was great to see her reaction as she was amazed that our slide scanning and editing restored old slides that she was sure were faded beyond repair.  She had forgotten what was even in the bin in the first place and now she is enjoying her images and the bin has been put into storage!

If you were to start exploring the process of getting your images scanned into a digital format you would quickly see that most often the price to scan your photos is lower than the price to scan your slides and negatives. You are probably thinking, “Great! I will just send in my photos to be scanned and hold onto my negatives for safe-keeping.” Unfortunately for a small savings you would be keeping yourself from receiving the highest possible quality.

When scanning a print you are not working from the original material (negative) so essentially it is similar to making a copy of a copy. No matter how much we can do to adjust an image and while the results are often great, the results from scanning negatives or scanning slides almost always allows for a higher quality digital image. Because of how the slides and negatives are chemically processed it allows for a color quality that cannot be met on a standard photographic print.

Many consumers assume that because of the larger size of the prints they would create better digital images but with the high quality slide and negative scanners available that is just not the case. At ScanDigital we use Nikon scanners specifically designed for 35mm negative scanning and 35mm slide scanning. They are designed to scan at a very high dpi (we offer both 2000 dpi and 4000 dpi) with Digital Ice technology that automatically fixes very small scratches and any small dust particles that didn’t get completely removed during the slide and negative cleaning.

Slide scanning is a particularly important thing to do as the life of these slides is short-lived. Ektachrome slides for example can start deteriorating rapidly after just thirty years. Many customers express concern over shipping their irreplaceable slides across the country, believing that they are safer tucked away in the closet. Unfortunately by not preserving them digitally they are suffering irreparable damage as time goes on. ScanDigital is integrated with UPS for safe, secure and trackable shipping so don’t wait, save your precious memories by sending in your slides today!

At ScanDigital we have been very pleased with the great response we have had to our new film and video digitization services. We are proud to match our unrivaled quality in photo, slide and negative scanning with great video and film transfer. All video and film is transferred onto DVD which is easy to play in any standard player. The quality is excellent and it brings to life old memories that have been sitting in the back of your closet for years.

But what if you are looking for something more than just a DVD copy of your film or video? ScanDigital is happy to place your film and video avi files onto a hard drive. Once you have the full avi files you have the ability to do so much with your old film. There are a number of programs available to edit your home movies ranging from very basic programs like iMovie to professional level programs such as Final Cut Pro. From transitions and effects to adding music and chapter points, you are given the ability to personally customize your precious memories.

Special Events can be a great way to use your newly digitized film. Seamlessly integrate stills and video together for that big slide show, everyone will love what you have created for the big anniversary, rehearsal dinner, birthday etc. Also, you can now post your videos on the web. This will allow you to share your video with friends and family members all over the country, even all over the world. We have already heard stories of our customers sharing great moments with family members as they watch their old films and videos. And that is really what our process is all about, restoring precious memories so that it can bring family and friends together, no matter how far apart they are.

As some of you may know based on my bio at ScanDigital, I was a history major at Dartmouth and spent a number of years working in commercial real estate investment banking. So when the City of Pasadena called us to bid on a large historical architecture preservation project, I was particularly excited and honored. From a business perspective, this was obviously the type of call we love to receive. From a personal perspective, this type of project is particularly interesting to me. In my free time, I enjoy reading about architecture, both old and new.

For those of you who may not live in Southern California, Pasadena has one of the most active historic preservation societies in the country and the City is home to numerous famous residential and commercial properties. The bid process involved scanning a small group of slides and about a month ago ScanDigital was pleased to learn that we were awarded the project.

Our team recently begun scanning slides that document many of the historic properties in Pasadena. In addition to the slide scanning work we are performing, we will optimize the images digitally and, perhaps most importantly, we will be tagging the images with metadata in order to create a searchable database of images. The conversion of these slides to digital, to me, represents a new trend in historical preservation and archiving. Prior to our work scanning the slides they sat relatively useless in the basement of Pasadena’s permit office. Once the project is complete, residents of the city will be able to enjoy an easily search-able and usable version of these historic slides. It will be a great way for residents, old and new, to gain better access to their City’s history.

We look forward to working on projects like this as more and more cities across the country seek to move into the digital age, clear their offices of old materials and preserve this historic material for future generations. In times past, discovering historical information involved a lot of digging and searching, with new digital capabilities the future of history will be far more manageable and accessible. I am truly proud to be working on the Pasadena project and excited to see the end result of photographic database we will help them create.

Right off the bat here, I must admit that I have never been involved in any kind of evacuation. A few earthquakes and some school drills are about all I’ve attended. When it comes to fires, tornadoes, hurricanes or even an alien invasion I couldn’t even imagine the thoughts that run through a homeowners head. Having just a few minutes to get yourself, your family, and anything else you may find important out and on the move has got to be tough. What items do you take? What do you leave behind? What types of questions do you ask yourself? Do you really get the time to ask these questions?

Recently we here at ScanDigital have been receiving materials from those who have gone through just that. As I’m sure you know by now, Southern California has been fighting wildfires from Santa Barbara all the way down to the Mexican border. Thousands of homes have been destroyed and hundreds of thousands of people have been displaced by the devastation. The story we are hearing first hand here every day is that of families gathering up whatever they can, clothes, heirlooms, and pictures and seeking shelter. The luckier ones have been able return to their homes and are working to return everything with minimal effort.

Having started as part of the ScanDigital team only weeks before this tragedy, I’ve realized in these dangerous evacuation situations it simply makes sense eliminate the burden of trying to rescue your photos by having them preserved and digitized in advanced. One of my favorite parts of our service is that the images are backed up to our offsite, secure servers, meaning our customers do not even need to worry about grabbing their CD/DVD in an unforeseen tragedy. If leaving pictures behind allows for more time to gather other items that can’t be replaced, I say save those. Printing out photos later just makes sense. It’s a problem one could worry about after all the other hassles are squared away. I like to think that the work I am doing provides a bit of the safety and piece of mind to our customers who know their photographs are safe offsite and online, hopefully this helps people during times like these.

Going to photography school with passion, enthusiasm and a longing for photographic knowledge can sometimes make the most open-minded student hang on every word a professor utters in his/her lectures. This can create a nightmare for by-the-book photo students that go out in the field thinking that the way they were taught was the best, most efficient and in some cases the only way to do something. Having worked as an assistant while completing the last semester of the photography program at Santa Monica College I quickly learned that there are several ways to skin a cat…if you take this literally, well, I really don’t like cats.

Now, whatever you learn in photography school it’s just a primer. First, there are several photographers out there that have no formal training.  Second, 99% of the potential clients out there could care less. And lastly, the bottom line is can you do the job.  No one cares if you went to Pasadena Art Center, Brooks Institute in Santa Barbara or Santa Monica Community College. Hell, technically speaking, they all give you the same education. In seven years, I have only encountered one situation where an editor actually said to me that she preferred people from a certain school. I wasn’t from that school but was hired and paid my day rate just the same. I delivered the goods and that’s all that mattered.

You are probably wondering what the hell this all has to do with the above title. Well, for the first few years out of photography school my bread and butter income was assisting two architectural photographers. One guy had several cameras, a studio full of strobe and hot lights and every gadget imaginable not to mention that he was on eBay every single day looking for more gadgets. There were glass filters with specific holders, center filters for every lens, a shutter release with a wind up timer on it; you name it he had it. And it wasn’t out of character to use 12 or more lights on one shot as a matter of fact it was common.

The other guy was a total minimalist. We would go out with a field camera, a basic Lowell light-kit (1 - 750 watt and 3 - 1000 watt lights) and one HMI. He even used his son’s old white bed sheet as bounce and he would put filters on the camera lens with blue tack and cheap plastic Lee filters.

The bottom line is that they are two of the top five and most sought after architectural photographers in southern California.

I learned a lot from working with each guy. Hence, when I was working on my own as a still photographer or doing work on low-budget independent films as a cinematographer, I employed everything I learned from both guys. If there was a budget for some gadgets I knew the most effective way to use them and if there was no budget, which was generally the case, I knew how to do the best with what I had.

So, work with anyone and everyone you can, absorb as much information as you can then go forth and do what you do.

A couple of weeks ago, I had the opportunity to sit down with Muhammed El-Hasen from the Daily Breeze. We had a great discussion and covered topics from how we founded the Company to our plans for the future. The article was great and I have been meaning to post it for everyone to see. Have a read when you have a chance. The article can be found online at the following address:

http://www.dailybreeze.com/business/articles/10663116.html

Alternatively, the print version (including photos) can be found here:

http://www.scandigital.com/newspress.php

I miss film and knowing everything about it. Okay, I knew a lot about a little…anyway, it was fun to study or just experiment with how various film reacted to light, chemistry and the calculated manipulation of both. Certain films had specific characteristics especially, the different films of the two main brands Kodak and Fuji. Very valuable information back in the day and now of no consequence in the digital age.

So begins the lament, provided that you haven’t stopped reading this which would mean that you are still reading this and this and this and… Whoa…I just woke myself up.

Learning the specific characteristics of Kodak, Fuji and even lessor known brands like Aftra films made me very good and valuable at my job and fueled my passion for my then immersion into photography. Yeah, I just patted myself on the back and smacked my ass saying you da man. I worked 30 hours a week at a professional photo lab and was enrolled in photography full time as well as working as a photo assistant periodically and working freelance for the school newspaper. That just prompted some warm nostalgic feelings. Forgive the drooling reminiscent tone but damn those days were exciting and memorable.

Kodak’s film characteristics were a little magenta. And if you pushed the film, especially slide (E-6) film in the chemistry it would start to go really magenta after about 1/2 stop. Fuji was a bit on the green side for negatives but there slide film Provia RDPIII was awesome. You could push it in the chemistry up to 1 1/2 stops before there was a noticeable difference in the natural colors on the film. This could be a life saver if you are shooting something and for whatever reason your light meter reading and/or assistant mis-read the exposure by a stop, you could push it in the chemistry 1 stop and another 1/2 stop if that wasn’t enough and still maintain the color integrity of what was intended, not to mention that the grain structure would also hold damn well against this strain.

You still there? Get us another beer wouldya.

Quick lesson if you don’t know: pushing and pulling films are terms used in a lab during post production. If you push the film you increase the exposure on the film as well as time in the chemistry. Hence, pulling film is the opposite. Your are trying to remove some exposure/overexposure from the film when pulling. Film reacts more drastically in terms of color shifts when pushing film than pulling it. Also, grain is increased the longer the film is exposed to the chemistry, etc.

My favorite thing to figure out was how different films reacted when cross processing them. If you don’t know, all negative film is C-41 which is the lab or professional reference and E-6 is the reference for all positive or slide film. Now, each of these has a very specific and different type of chemistry and process including temperature for developing. You develop a negative and you still have to print it on paper to see the positive image or photograph. A slide on the other hand is a positive image and once developed you, in affect, have your picture. Going back to my aforementioned favorite, if you take pictures using positive or slide film (E-6) and process it in negative (C-41) chemistry that is called a cross-processing. And yes, it’s called the same for going the other way - negative film C-41 developed in positive E-6 chemistry.

Without visual examples you will have to take my word for it when I say that when you figured out how different films reacted, and/or didn’t react. Cross-processing film would create photographs with a texture, vibrancy and mood that was so much fun to play with. A fun example is one photograph I took while hanging out in New York with my friends. The printed photograph looked like it was painted. It was a relatively calculated event. I knew that by shooting and then cross processing Kodak EPP (E-6) film in negative chemistry that the finished photograph should have an overall cyan hue, with saturated colors and more than normal grain. I had also remembered a photographer that shot for Billabong had mentioned to me that they did a few campaigns with this idea and that they used hot lights as the light source. If you don’t know, hot lights or any incandescent light is yellowish-red or warm in color temperature. For whatever reason, this made colors pop with the aforementioned process. Meanwhile, back in New York, I’m looking at the Brooklyn skyline from Manhattan totally front lit by the sun on a clear spring day at dusk. My calculated and educated guess ended up producing one of mine and my friend’s favorite photographs for quite some time and people still see it and think that it was manipulated somehow. Well, it was…by film, chemistry and a warm evening sun.

From time to time I’ll wander the internet for something new and absolutely intriguing. Usually when this happens it hides behind account sign ups, which I’d probably forget the usernames and passwords anyway. If I like my latest discovery, I tend to research it and learn more about it only to bump into a few people over the weekend who shoot down the one I’ve picked in favor of something better, faster and easier than what I’ve stumbled upon. The way it seems to go more often than not as the speed of development and innovation continues so quickly it is hard to keep pace.

Recently I learned that Adobe was gearing up to move its full software line to the web. I was intrigued and began to investigate. There are a handful of companies trying to take Adobe like applications online and meet that challenge (Snipshot.com, Picnik.com, Fauxto.com just to name a few). Soon these startups will be beat or acquired by Adobe in its quest to move these applications to the web. Photoshop, the software on the lips of anyone doing image editing, is about to be integrated into a webpage. Well, to be fair “about” is a stretch I suppose. Rumor is that it will take up to a decade to make the full-blown version online, but within the year there should be a free version available.

This simply makes sense… the whole idea of having software sit online somewhere. This way the company knows exactly who’s using the software and when. No more pirated software, no need for updates/upgrades, and it pays for itself with advertisements! Yeah, I’m not too thrilled about that last part either, but I’d hope that if you subscribe to their program, you’d get those removed. Plus, it seems everyone has their pictures online somewhere to share with other people, why not fix them up a bit online first.

Now, Picnik and Snipshot are free so I’ve played around with their sites. They’re basic, but considering these applications sit within your browser, it’s amazing. Plus the average user does not need the wide spectrum of photo editing tools offered by a program with as much complexity as Photoshop. Fauxto’s site requires a sign in and going against my personal guidelines, I created an account. Now that I’ve tested a handful of these, I would say Fauxto comes the closest to Photoshop by providing layers and effects along with other goodies. I’d say check it out, but be careful before you go bragging to your buddies at the bar about your latest discovery… the next best thing is probably waiting just around the corner.

In my first semester of attending photography school full time I had a professor who was a very successful working photographer. I actually wondered sometimes why he taught. Especially after visiting his home studio in Venice. There was no doubt that he had done exceptionally well for himself. Anyway, during our first week of class he told us that we had to put together a book with tear sheets from magazines, et cetera that we liked. Now, that was broad yet, specific to the individual. He went on to explain that it could be anything for any reason. Whether you liked the lighting, the colors, it turned you on or repulsed you for whatever reason. It could be a photographer’s work that you admired or hated.

The exercise later revealed his reasoning. He had us take a lupe and look at the eyes of the subject in the photograph; especially studio photographs. By doing this it was a bit confusing at first but then completely obvious. You could see the lighting in the subject’s eyes. By studying the eyes you can generally determine where the light source was coming from and the shape of the light source. You could see if it was round, square, rectangular and the size and angle of the light. His suggestion was to find a photograph that you liked, look at the eyes, determine how it was lit and duplicate it. After recreating it, ask yourself what would I do different and do it.

It was a great idea and learning experience for any beginning photographer and/or student. It’s easy to look at something and think to one’s self that, “I can do that”. Well, this exercise was a way to prove it. I made such an attempt at duplicating a beauty shot I saw and it was difficult but exciting all at once. Nonetheless, it worked.

Currently and forever the only slight problem with the exercise is the blessing and curse of advancing technology in photography especially as it relates to Photoshop. A great tool for so many things whether creative and/or purely maintenance on photographs it can limit one’s learning experience in the aforementioned example. Primarily because the eyes can now be retouched to the extent that it makes it very difficult if not at times impossible to see the lighting scheme in the eyes.

Alas there are still great painters to study. Light is light and it hasn’t changed much over the centuries. Paintings are like photographs in that it takes a 2-dimensional medium and by using or manipulating light creates a 3-dimensional piece of work. The information is all around us. You can look at the way the light falls on your date or mate’s face when sitting at dinner or how the light bounces off a building in the late afternoon creating a warm and soft glow. The information is still in the eyes, your eyes.