New Apple TV: Game Changer?
Apple’s Revamped Device Streams Music And Video To Your TV
Last Wednesday, as Steve Jobs wrapped up his presentation unveiling a whole new lineup oh iPods, we all waited for his signature “One More Thing.” This time around, Jobs announced a much-anticipated revamp of the Apple TV console, which streams music and video content to your HDTV from your other devices (such as laptops, iPhones, and iPads), or from the cloud-based iTunes video rental service. The new consoled is 80% smaller than the previous version, sells for less than half the price of its predecessor ($99, down from $229), and offers a wide variety of new features including Netflix content streaming.
Jobs stressed the Apple TV’s ability to deliver instant gratification via video rentals from the iTunes store. No longer outfitted with a built-in hard drive, the new Apple TV does not allow users to purchase digital video transfers of movies and TV shows from the iTunes store. Instead, users can rent video content, which is delivered from the cloud directly to the Apple TV either via Ethernet or built-in WiFi. Commercial-free, high definition TV shows from ABC and Fox will be available for rental for only 99 cents, and Jobs said that more networks are expected to hop on the bandwagon soon.
Another major addition to Apple TV’s feature set is Netflix streaming. No longer limited to iTunes and YouTube content, Apple TV can now stream digital video transfers from Netflix’s enormous online library (Netflix subscription required). Apple TV is late to the Netflix streaming party – many competitors such as Roku and Sony already offer set-top Netflix streaming solutions – but Apple promises superior implementation, and extras like the ability to use an iPhone, iPod Touch, or iPad (with their useful QWERTY keyboards) to search, scroll, and navigate.
But you don’t need to rent content from iTunes or even pay for a Netflix subscription to take advantage of Apple TV new feature called AirPlay. Not only can users stream their iTunes music and video content from their computers directly to the Apple TV, but they can also stream directly from any iOS device, including the new iPod Touch. Any song or video on a user’s iPod Touch, iPad, or iPhone can be streamed instantly (and wirelessly) onto the Apple TV, with just a couple of taps on the touch screen. Just imagine, every bit of music and video entertainment on your iPod can play through your home theater system, with zero effort and no wires!
Of course, Jobs and the folks at Apple hope you’ll rent tons of content from the iTunes store, and that’s the part of the package that Jobs really played up. But the Apple TV might prove to be much more than a money-maker; it really might change the way we watch TV, and certainly the way we enjoy the digital content we already have.
Tags: Apple TV, digital video transfer, Steve Jobs
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