Shark Week Is Back!

Shark Week Is Back!

Discovery Channel’s 23rd Annual Shark Week Gets Closer Than Ever To The Action

On July 27th, 1987, the Discovery Channel aired the first “Shark Week,” a week-long series of feature programs dedicated to the ocean’s most intriguing and most misunderstood predator. Now celebrating its 23rd annual spot as one of the summer’s most anticipated television events, Shark Week 2010 brings new technology, new hosts, and six all-new shark programs to shark-lovers everywhere.

Last year’s Shark Week included a program called “Air Jaws: The Sharks of South Africa,” which quickly became one of the most-watched Shark Week programs of all time. This year’s schedule includes a follow-up program entitled “Ultimate Air Jaws,” which will feature a high-speed (2,000 frames per second) HD video transfer with footage of great white sharks leaping out of the water as they attack seals and other slippery prey off the coast of South Africa. At that frame rate, one second of action can be smoothly slowed down to take up nearly a whole minute! Along with other state-of-the-art technology including a submarine and a remotely-operated helicopter, this super-slow-motion HD video transfer has allowed shark expert Chris Fallows and filmmaker Jeff Kurr to capture the speed and strength of great white sharks in more detail than ever before.

And if that’s not close enough to the action for your tasted, check out a new special called “Into the Shark Bite,” which premiers August 1st at 10 PM. In this program, shark expoert Mark Addison and underwater cameraman Andy Casagrande show you what a shark attack looks like from the prey’s point of view. That’s right, these guys actually risked their lives to get the customized mini-HD camera inside the mouths of massive great white sharks!

Other notable programs from this year’s Shark Week include “Shark Attack Survival Guide,” hosted by Special Forces vet Terry Schappert, and “Shark Bites: Adventures in Shark Week,” hosted by the Late Late Show’s Craig Ferguson.

For more information about this year’s Shark Week programming, visit http://dsc.discovery.com/tv/shark-week.

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