One of the best parts about my job is that I constantly receive feedback from our customers about how thrilled they are with our service and their newly digitized materials. Many this feedback is accompanied by details of the story behind the images or movies we have just digitized for the customer and more often than not I am completely amazed at the interesting and noteworthy stories our customers have to share.
I was sharing a particularly unique customer story during a marketing meeting about 6 weeks ago when Pamela Weiss, our Director of PR/Marketing had a great idea. With the cooperation of our customers, why not provide details on some of these stories with our other customers and community through our blog. Every couple of weeks we¹ll profile someone for our new ‘What¹s Your Story?’ series. Pamela has been hard at work for the last few weeks lining up interviews with our customers and other noteworthy individuals, documenting their stories and preparing to share them. I don¹t want to spoil her fun by giving away our first guest, but his story is pretty incredible.
I am really excited to read the stories and see the images as they’re posted. Stories are so tightly integrated with images and home movies. In a recent PMA article called ‘Tell Me A Story,’ Glenn Omura, Ph.D., Associate Professor of Marketing at Michigan State University, talked about the importance of story telling. “This is embedded in our culture. People want to tell stories. When you¹re at a family gathering, the storyteller is the hero.” Omura went on to say, “For the imaging industry, marketing a storytelling platform allows us to make our customers heroes by helping them tell better stories.”
We hope to help our customers share their stories and be better story tellers. If you have a story you wish to share with us let us know. We always want to hear interesting stories. What¹s your story?
Tags: photo scanning