IDC Survey Shows Photo Scanning
On The Rise In U.S
Photo Scanning Part Of America’s “Expanding Digital Experience”
On February 12th of 2010, The International Data Corporation (IDC) published the 2009 U.S. Consumer Photo Scanning Survey, which focuses on the use of key consumer imaging applications. This top-level study of digital camera, camera phone, and scanner owners contains the results of a nationwide survey that allowed IDC analysts to quantify how many images and video clips American users tend to capture, delete, print, and archive. According to the 14-page document, photo scanning is on the rise.
Headquartered in Framingham, Massachusetts, The IDC is the world’s leading provider of marketing intelligence and advisory services for the consumer technology, telecom, and IT industries, and employs more than 1000 analysts in 110 countries. These analysts work together in teams to deliver high impact data and insight on technology and industry opportunities and trends around the world. A subsidiary of the world’s leading technology media, research, and events company (the International Data Group, or IDG), the IDC and its global team provides global, regional, and local expertise to help businesses and investors make educated market decisions. The corporation was founded in 1964 when a UNIVAC executive asked IDC founder Patrick J McGovern about the notable lack of market research information available on the burgeoning computer industry.
According to an M2 PressWIRE Via Acquire Media NewsEdge, The IDC’s most recent survey revealed some interesting facts about photo scanning. An analysis of the data about scanned photos has allowed IDC analysts to identify trends across a multitude of survey responses. Ron Glaz, program director of the Worldwide Digital Imaging Solutions and Services, summed up the IDC’s report, saying that “…consumers’ interest in converting their photo prints to digital will rise as their digital experience expands.” The data from the survey, which are presented by capture technology where applicable and by total respondents, include detailed information on the number of scanners owned per household, the number of photos scanned per month, the methods of archiving scanned pictures for long-term storage, and the percentage of images scanned at home, at retail photofinishers, and by professional photo scanning services.
For more information on the 2009 Photo Scanning Survey, visit www.idc.com.
