Apple Rejects Adobe Flash (Again)
Apple And Adobe Continue Conflict
When the gadget wizards at Apple released the first iPhone in 2007, consumers everywhere went a bit bonkers for the do-it-all device, but Web developers noticed what seemed to be a glaring omission from the phone’s feature set: support for Adobe Flash. As one of the tech industry’s leading Web browser plug-ins, Flash powers more online video and animation that any other software. Since the iPhone’s release, thousands of tech reviewers and every-day users have issued complaints and requests to Apple regarding the iPhone’s inability to support Flash-based content, but Apple has remained firm in its decision to exclude Flash from the world’s most popular smartphone.
Last month, Apple further snubbed Adobe with the release of its first tablet computer, the iPad, which also does not support Flash-based video transfer or animation. The backlash from Adobe has not gone unnoticed, and though both Apple and Adobe have remained relatively poised in their escalating conflict, the release of the iPad, which is marketed as a more full-featured Internet browser than its pocket-sized counterpart, has seemingly fanned the flames.
Adobe recently issued a converting program for Flash developers that allows Flash-based applications to be easily ported to various mobile operating systems, including Google’s Android, RIM’s Blackberry, and Apple’s iPhone. In what has been called an aggressive maneuver (if not full-blown attack) from CEO Steve Jobs, Apple has blocked all applications created with the Flash video transfer converter. Mike Chambers, Adobe’s product manager for Flash video, said in his blog that Apple wants to “tie developers down to their platform, and restrict their options to make it difficult for developers to target other platforms.” Apple spokeswoman Truly Miller responded in an unusually candid manner for the typically tight-lipped company, saying that Apple products support “open and standard” technologies like the video transfer used in the markup language HTML5. She went on to say that “Adobe’s Flash is closed and proprietary.”
At least partially in response to the demand from iPhone users, many Web developers have begun to remove Flash content from their sites. Apple is quick to point out that several mainstream websites, including CNN, Reuters, The New York Times, Major League Baseball, Vimeo, The White House, Virgin America, Flickr, and Sports Illustrated are all currently Flash-free, opting to use HTML5 video instead. Even Apple’s semi-rival Google has made changes to YouTube to allow iPhone users to watch videos on the site.
Despite its exclusion from the iPhone, iPod Touch, and iPad, Flash remains the industry-leading interactive Web platform for video transfer. It seems highly unlikely that Apple will change its position, but future developments in the conflict are expected to unravel over the next year.